By Stacy Melanie Jerger (@ApoideaEdits)
This is a guest post I wrote for Inbound Marketing Blog.
When we write in business, we have a tendency to puff up our language to sound as professional as we can. But unnecessary, redundant, or vague words tend to muddle our meaning and it looks like we’re afraid to be direct or own responsibility—and as if direct expression would be too harsh or abrupt.
But often, expressing ourselves directly and clearly will save people time. The less time people have to spend trying to decode our website copy or blog content, the more productive that writing will be.